plivo vs messagebird vs twilio
Communication APIs
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Communication APIs

Communication APIs are essential tools for developers to integrate messaging, voice, and video functionalities into their applications. These APIs enable seamless communication between users, businesses, and services, enhancing user engagement and providing real-time interaction capabilities. They offer features such as SMS, MMS, voice calls, video calls, and chat, allowing developers to build robust communication solutions without managing the underlying infrastructure. Popular communication APIs include Twilio, MessageBird, and Plivo, each offering unique features and pricing models to cater to different business needs.

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Feature Comparison: plivo vs messagebird vs twilio

Global Reach

  • plivo:

    Plivo provides global SMS and voice services with competitive pricing, allowing businesses to communicate with customers in over 190 countries. It offers local and toll-free numbers, enabling businesses to establish a local presence in multiple regions.

  • messagebird:

    MessageBird offers extensive global coverage for SMS, voice, and chat services, making it easy to reach customers worldwide. It provides local phone numbers in over 70 countries, ensuring reliable communication and compliance with regional regulations.

  • twilio:

    Twilio offers a vast global network for SMS, voice, and video communication, with coverage in over 180 countries. It provides local, toll-free, and mobile numbers, allowing businesses to connect with customers worldwide through various channels.

Omnichannel Messaging

  • plivo:

    Plivo primarily focuses on SMS and voice communication, with limited support for other channels. It is best suited for businesses that need reliable messaging and voice services without the complexity of managing multiple platforms.

  • messagebird:

    MessageBird excels in omnichannel messaging, allowing businesses to communicate with customers across multiple platforms, including SMS, WhatsApp, Facebook Messenger, and more. This unified approach helps create a seamless customer experience and improves engagement.

  • twilio:

    Twilio offers a wide range of communication channels, including SMS, MMS, voice, video, and chat. Its flexible API allows businesses to integrate multiple channels into their applications, providing a comprehensive communication solution.

Pricing

  • plivo:

    Plivo is known for its cost-effective pricing model, especially for SMS and voice services. It offers pay-as-you-go pricing with no minimum fees, making it an attractive option for startups and small businesses.

  • messagebird:

    MessageBird offers transparent pricing for its SMS, voice, and chat services, with costs varying based on the destination country and channel. It provides volume discounts and flexible plans to accommodate businesses of all sizes.

  • twilio:

    Twilio’s pricing is based on usage, with fees for SMS, voice, video, and other services. While it may be more expensive than some competitors, it offers a wide range of features and scalability, making it suitable for businesses with growing communication needs.

Ease of Integration

  • plivo:

    Plivo offers straightforward APIs and comprehensive documentation, allowing developers to quickly integrate SMS and voice functionalities into their applications. Its simple interface and clear examples make it easy to get started.

  • messagebird:

    MessageBird provides easy-to-use APIs and SDKs for various programming languages, making it simple for developers to integrate its services into applications. It also offers pre-built integrations with popular platforms like Shopify, Zendesk, and Salesforce.

  • twilio:

    Twilio is known for its developer-friendly APIs, extensive documentation, and wide range of SDKs. It provides tools and resources that make it easy for developers to build and scale communication features within their applications.

Security and Compliance

  • plivo:

    Plivo ensures secure communication by implementing industry-standard security practices, including data encryption and secure API access. It is compliant with GDPR and other regulations, making it a reliable choice for businesses handling sensitive information.

  • messagebird:

    MessageBird prioritizes security and compliance, adhering to GDPR and other international data protection regulations. It offers features like two-factor authentication, data encryption, and secure APIs to protect user data.

  • twilio:

    Twilio places a strong emphasis on security and compliance, offering features like end-to-end encryption, SOC 2 certification, and GDPR compliance. It provides tools for secure communication and data protection, making it suitable for businesses in regulated industries.

Ease of Use: Code Examples

  • plivo:

    Send SMS with Plivo

    const plivo = require('plivo');
    const client = new plivo.Client('YOUR_AUTH_ID', 'YOUR_AUTH_TOKEN');
    client.messages.create(
      'YOUR_SOURCE_NUMBER',
      'DESTINATION_NUMBER',
      'This is a test message from Plivo'
    ).then((response) => {
      console.log(response);
    }).catch((error) => {
      console.error(error);
    });
    
  • messagebird:

    Send SMS with MessageBird

    const messagebird = require('messagebird')('YOUR_ACCESS_KEY');
    const params = {
      'originator': 'MessageBird',
      'recipients': [
        '31612345678'
      ],
      'body': 'This is a test message from MessageBird'
    };
    messagebird.messages.create(params, (err, response) => {
      if (err) {
        return console.log(err);
      }
      console.log(response);
    });
    
  • twilio:

    Send SMS with Twilio

    const twilio = require('twilio');
    const client = new twilio('YOUR_ACCOUNT_SID', 'YOUR_AUTH_TOKEN');
    client.messages.create({
      body: 'This is a test message from Twilio',
      from: 'YOUR_TWILIO_NUMBER',
      to: 'DESTINATION_NUMBER'
    }).then((message) => {
      console.log(message.sid);
    }).catch((error) => {
      console.error(error);
    });
    

How to Choose: plivo vs messagebird vs twilio

  • plivo:

    Choose Plivo if you require a cost-effective solution for SMS and voice communication with a simple API. It is suitable for businesses that need reliable messaging and voice services without the complexity of managing multiple channels.

  • messagebird:

    Choose MessageBird if you need a global communication platform with a focus on omnichannel messaging, including SMS, voice, email, and chat. It is ideal for businesses looking to provide a seamless customer experience across multiple channels.

  • twilio:

    Choose Twilio if you need a comprehensive communication platform with extensive features, including SMS, voice, video, and email. It is ideal for businesses of all sizes that require scalable and customizable communication solutions.

README for plivo

Plivo Node.js library

Version codecov UnitTests

The Node.js SDK simplifies the integration of communications into your Node.js applications through the Plivo REST API. You will be able to use the SDK to make voice calls, send SMS, and generate Plivo XML to manage your call flows.

Installation

Install the SDK using npm

$ npm install plivo

If you have the 0.4.1 version (a.k.a legacy) already installed, you may have to first uninstall it before installing the new version.

For features in beta, use the beta branch:

$ npm install plivo@beta

Getting started

Authentication

To make the API requests, you need to create a Client and provide it with authentication credentials (which can be found at https://console.plivo.com/dashboard/).

We recommend that you store your credentials in the PLIVO_AUTH_ID and the PLIVO_AUTH_TOKEN environment variables, so as to avoid the possibility of accidentally committing them to source control. If you do this, you can initialise the client with no arguments and it will automatically fetch them from the environment variables:

let plivo = require('plivo');
let client = new plivo.Client();

Alternatively, you can specifiy the authentication credentials while initializing the Client.

let plivo = require('plivo');
let client = new plivo.Client('<auth_id>', '<auth_token>');

The basics

The SDK uses consistent interfaces to create, retrieve, update, delete and list resources. The pattern followed is as follows:

client.resources.create(name,params); // Create
client.resources.get(id); // Get
client.resources.update(params); // Update
client.resources.delete(id); // Delete
client.resources.list({limit:5,offset:0}); // List all resources, max 20 at a time

Also, using client.resources.list() would list the first 20 resources by default (which is the first page, with limit as 20, and offset as 0). To get more, you will have to use limit and offset to get the second page of resources.

Examples

Send a message

let plivo = require('plivo');
let client = new plivo.Client();

client.messages.create({
    src: '+14156667778',
    dst: '14156667777',
    text: 'Hello, this is a sample text from Plivo',
}).then(function(response) {
    console.log(response)
});

Make a call

let plivo = require('plivo');
let client = new plivo.Client();

client.calls.create(
  '+14156667778',
  '+14156667777',
  'http://answer.url'
).then(function(response) {
  console.log(response)
});

Lookup a number

let plivo = require('plivo');
let client = new plivo.Client('<auth_id>', '<auth_token>');

client.lookup.get('<number-goes-here>')
.then(function(response) {
    console.log(response);
});

Generate Plivo XML

let plivo = require('plivo');
let response = new plivo.Response();
let speak_body = "Hello, world!";

response.addSpeak(speak_body);
console.log(response.toXML());

This generates the following XML:

<Response>
  <Speak>Hello, world!</Speak>
</Response>

Run a PHLO

let plivo = require('plivo');
var PhloClient = plivo.PhloClient;
var phloClient = phlo = null;

phloClient = new PhloClient('<auth-id>', '<auth-token>');
phloClient.phlo('<phlo_id>').run().then(function (result) {
console.log('Phlo run result', result);
});

WhatsApp Messaging

Plivo's WhatsApp API allows you to send different types of messages over WhatsApp, including templated messages, free form messages and interactive messages. Below are some examples on how to use the Plivo Go SDK to send these types of messages.

Templated Messages

Templated messages are a crucial to your WhatsApp messaging experience, as businesses can only initiate WhatsApp conversation with their customers using templated messages.

WhatsApp templates support 4 components: header , body, footer and button. At the point of sending messages, the template object you see in the code acts as a way to pass the dynamic values within these components. header can accomodate text or media (images, video, documents) content. body can accomodate text content. button can support dynamic values in a url button or to specify a developer-defined payload which will be returned when the WhatsApp user clicks on the quick_reply button. footer cannot have any dynamic variables.

Example:

var plivo = require('plivo');

var client = new plivo.Client("<auth_id>", "<auth_token>");

const template = { 
            "name": "template_name",
            "language": "en_US",
            "components": [
                {
                    "type": "header",
                    "parameters": [
                        {
                            "type": "media",
                            "media": "https://xyz.com/s3/img.jpg"
                        }
                    ]
                },
                {
                    "type": "body",
                    "parameters": [
                        {
                            "type": "text",
                            "text": "WA-Text"
                        }
                    ]
                }
            ]
          }
client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  template:template,
  url: "https://foo.com/wa_status/"
}).then(function (response) {
  console.log(response);
});

Templated WhatsApp Messages With Named Parameter

This guide shows how to send templated WhatsApp messages with named parameters.

Example:

var plivo = require('plivo');

var client = new plivo.Client("<auth_id>", "<auth_token>");

const template = { 
            "name": "template_name",
            "language": "en_US",
            "components": [
                {
                    "type": "header",
                    "parameters": [
                        {
                            "type": "text",
                            "parameter_name": "header_title",
                            "text": "WA-header"
                        }
                    ]
                },
                {
                    "type": "body",
                    "parameters": [
                        {
                            "type": "text",
                            "parameter_name": "user_name",
                            "text": "Saurabh"
                        }
                    ]
                }
            ]
          }
client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  template:template,
  url: "https://foo.com/wa_status/"
}).then(function (response) {
  console.log(response);
});

Free Form Messages

Non-templated or Free Form WhatsApp messages can be sent as a reply to a user-initiated conversation (Service conversation) or if there is an existing ongoing conversation created previously by sending a templated WhatsApp message.

Free Form Text Message

Example:

var plivo = require('plivo');

var client = new plivo.Client("<auth_id>", "<auth_token>");
client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  text: "Hello, this is sample text",
  url: "https://foo.com/wa_status/"
}).then(function (response) {
  console.log(response);
});

Free Form Media Message

Example:

var plivo = require('plivo');

var client = new plivo.Client("<auth_id>", "<auth_token>");
client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  text: "Hello, this is sample text",
  media_urls:["https://sample-videos.com/img/Sample-png-image-1mb.png"],
  url: "https://foo.com/wa_status/"
}).then(function (response) {
  console.log(response);
});

Interactive Messages

This guide shows how to send non-templated interactive messages to recipients using Plivo’s APIs.

Quick Reply Buttons

Quick reply buttons allow customers to quickly respond to your message with predefined options.

Example:

let plivo = require('plivo');

var client = new plivo.Client("<auth_id>","<auth_token>");

const interactive = {
        "type": "button",
        "header": {
            "type": "media",
            "media": "https://xyz.com/s3/img.jpg"
        },
        "body": {
            "text": "Make your selection"
        },
        "action": {
            "buttons": [
                {
                    "title": "Click here",
                    "id": "bt1"
                },
                {
                    "title": "Know More",
                    "id": "bt2"
                },
                {
                    "title": "Request Callback",
                    "id": "bt3"
                }
            ]
        }
    }

client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  interactive:interactive
}).then(function (response) {
  console.log(response);
});

Interactive Lists

Interactive lists allow you to present customers with a list of options.

Example:

let plivo = require('plivo');

var client = new plivo.Client("<auth_id>","<auth_token>");

const interactive = {
        "type": "list",
        "header": {
            "type": "text",
            "text": "Welcome to Plivo"
        },
        "body": {
            "text": "You can review the list of rewards we offer"
        },
        "footer": {
            "text": "Yours Truly"
        },
        "action": {
            "buttons": [{
                "title": "Click here"
            }],
            "sections": [
                {
                    "title": "SECTION_1_TITLE",
                    "rows": [
                        {
                            "id": "SECTION_1_ROW_1_ID",
                            "title": "SECTION_1_ROW_1_TITLE",
                            "description": "SECTION_1_ROW_1_DESCRIPTION"
                        },
                        {
                            "id": "SECTION_1_ROW_2_ID",
                            "title": "SECTION_1_ROW_2_TITLE",
                            "description": "SECTION_1_ROW_2_DESCRIPTION"
                        }
                    ]
                },
                {
                    "title": "SECTION_2_TITLE",
                    "rows": [
                        {
                            "id": "SECTION_2_ROW_1_ID",
                            "title": "SECTION_2_ROW_1_TITLE",
                            "description": "SECTION_2_ROW_1_DESCRIPTION"
                        },
                        {
                            "id": "SECTION_2_ROW_2_ID",
                            "title": "SECTION_2_ROW_2_TITLE",
                            "description": "SECTION_2_ROW_2_DESCRIPTION"
                        }
                    ]
                }
            ]
        }
    }

client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  interactive:interactive
}).then(function (response) {
  console.log(response);
});

Interactive CTA URLs

CTA URL messages allow you to send links and call-to-action buttons.

Example:

let plivo = require('plivo');

var client = new plivo.Client("<auth_id>","<auth_token>");

const interactive = {
        "type": "cta_url",
        "header": {
            "type": "media",
            "media": "https://xyz.com/s3/img.jpg"
        },
        "body": {
            "text": "Know More"
        },
        "footer": {
            "text": "Plivo"
        },
        "action": {
            "buttons": [
                {
                    "title": "Click here",
                    "cta_url": "https:plivo.com"
                }
            ]
        }
    }

client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  interactive:interactive
}).then(function (response) {
  console.log(response);
});

Location Messages

This guide shows how to send templated and non-templated location messages to recipients using Plivo’s APIs.

Templated Location Messages

Example:

let plivo = require('plivo');

var client = new plivo.Client("<auth_id>","<auth_token>");

const template = {
        "name": "plivo_order_pickup",
        "language": "en_US",
        "components": [
            {
                "type": "header",
                "parameters": [
                    {
                        "type": "location",
                        "location": {
                            "longitude": "122.148981",
                            "latitude": "37.483307",
                            "name": "Pablo Morales",
                            "address": "1 Hacker Way, Menlo Park, CA 94025"
                        }
                    }
                ]
            }
        ]
    }

client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  template:template
}).then(function (response) {
  console.log(response);
});

Non-Templated Location Messages

Example:

let plivo = require('plivo');

var client = new plivo.Client("<auth_id>","<auth_token>");

const location = {
        "longitude": "122.148981",
        "latitude": "37.483307",
        "name": "Pablo Morales",
        "address": "1 Hacker Way, Menlo Park, CA 94025"
    }

client.messages.create({
  src:"+14156667778",
  dst:"+14156667777",
  type:"whatsapp",
  location:location
}).then(function (response) {
  console.log(response);
});

More examples

More examples are available here. Also refer to the guides for configuring the Express server to run various scenarios & use it to test out your integration in under 5 minutes.

Reporting issues

Report any feedback or problems with this version by opening an issue on Github.

Local Development

Note: Requires latest versions of Docker & Docker-Compose. If you're on MacOS, ensure Docker Desktop is running.

  1. Export the following environment variables in your host machine:
export PLIVO_AUTH_ID=<your_auth_id>
export PLIVO_AUTH_TOKEN=<your_auth_token>
export PLIVO_API_DEV_HOST=<plivoapi_dev_endpoint>
export PLIVO_API_PROD_HOST=<plivoapi_public_endpoint>
  1. Run make build. This will create a docker container in which the sdk will be setup and dependencies will be installed.

The entrypoint of the docker container will be the setup_sdk.sh script. The script will handle all the necessary changes required for local development. It will also package the sdk and reinstall it as a dependecy for the test program.

  1. The above command will print the docker container id (and instructions to connect to it) to stdout.
  2. The testing code can be added to <sdk_dir_path>/node-sdk-test/test.js in host
    (or /usr/src/app/node-sdk-test/test.js in container)
  3. The sdk directory will be mounted as a volume in the container. So any changes in the sdk code will also be reflected inside the container. However, when any change is made, the dependencies for the test program need to be re-installed. To do that:
    • Either restart the docker container
    • Or Run the setup_sdk.sh script
  4. To run test code, run make run CONTAINER=<cont_id> in host.
  5. To run unit tests, run make test CONTAINER=<cont_id> in host.

<cont_id> is the docker container id created in 2. (The docker container should be running)

Test code and unit tests can also be run within the container using make run and make test respectively. (CONTAINER argument should be omitted when running from the container)